When someone moves into a new home, they haven't chosen a contractor yet. That window — your window — is where we focus. Four targeted touchpoints over 90 days, before problems happen and before loyalty forms.
It's a 90-day homeowner capture system — engineered around the fact that new homeowners don't need service providers on day one. They need them on day 30, day 60, day 90.
Most advertising reaches people who are already searching — comparing prices, reading reviews. You reach new homeowners before the need becomes urgent, which means you're already in their hand when something goes wrong.
This isn't about interrupting. It's about positioning your business as the default choice before any competitor gets a shot.
We don't just reach homeowners. We stay with them until they need you.
Goal: Introduce your brand before any service decisions are made
Goal: Stay top-of-mind as homeowners build their contact list
Goal: Connect your business to real homeowner needs at the right moment
Goal: Be the name they reach for when something goes wrong
Unlike established residents who already have their plumber and HVAC tech — new movers are a blank slate. Every service category is wide open. You reach them before the slot fills.
Other marketing reaches prospects already searching. You reach new homeowners before urgency — which means you're the trusted name, not just another bid.
A single piece of mail is easy to forget. Four touchpoints over 90 days builds the familiarity that makes a homeowner reach for your card instead of Google when something breaks.
Homeowners don't switch service providers often. Win the first job and you win the maintenance, the emergencies, the referrals. The math compounds.
Every package includes category exclusivity and direct access to 250 new homeowners. Higher tiers add more touchpoints across the 90 days.
Category exclusivity is built into every package. We limit placements per trade to reduce competition and increase recall. One HVAC company. One plumber. One electrician — per distribution area. When your category fills, it closes.
All mailers connect homeowners to Find Help Local — a growing platform for urgent requests, local recommendations, and emergency help. The contractors already in the system are the ones homeowners already trust.
If new homeowners will eventually need what you do — and they will — this gets you in front of them first.
We're currently locking in businesses for the next neighbourhood drop. Availability is limited per category — when it fills, it closes.